7 Steps for Launching a Win-Loss Program

“Why did I lose?” It’s the first question a salesperson wants to ask a prospect after failing to win their business. Unfortunately, it’s unlikely the prospect will answer the question candidly leaving your team with uncertainty and assumptions. The most efficient and effective solution to this challenge is to implement a thorough win/ loss analysis program. Launching a successful win/ loss analysis program requires implementing seven key steps.

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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