“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.”
Content planning is just as much about listening as it is about producing. It’s about joining existing conversations with new ideas, not just publishing interesting thoughts. So, in this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic content marketer Kristy Sturgill about Pragmatic’s system for content planning.
They discuss:
- How to find context, study competitors and review search engine results
- The metrics for measuring content
- How to be a steward of content by taking care of the work that already exists
Additional Resources
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This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. And, this course was updated in 2022 to reflect the latest strategies.
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