The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn…

  • The right time to set up a pricing team
  • Best pricing practices and what to avoid
  • How to ensure you are hiring the right team
  • How to use data and vision-driven strategies for monetization”

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

Create Winning Products with Pragmatic Principles and Aha! Software

Bring Pragmatic principles to life using Aha! software and build what your customers actually want. Align your teams and tools to achieve your strategic goals so you can create greater impact throughout every step of...
Webinar

Crush Your Product Execution with Pragmatic's AI Compass

Discover how to leverage Pragmatic’s AI Compass to implement best practices, methodologies, and key activities you learned in class. This community session will also include an AI chatbot primer lesson with tips on how to...
Webinar

Optimizing Go-to-Market Strategies for B2B and B2C Success

Join us for an insightful Fireside Chat with Arianna Schatzki-McClain, Head of Product Marketing at Virta Health. Arianna will be with us to share the differing go-to-market approaches and nuances for B2B and B2C companies...

OTHER WebinarS

Webinar

Create Winning Products with Pragmatic Principles and Aha! Software

Bring Pragmatic principles to life using Aha! software and build what your customers actually want. Align your teams and tools to achieve your strategic goals so you can create greater impact throughout every step of...
Webinar

Crush Your Product Execution with Pragmatic's AI Compass

Discover how to leverage Pragmatic’s AI Compass to implement best practices, methodologies, and key activities you learned in class. This community session will also include an AI chatbot primer lesson with tips on how to...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources