Narrative storytelling is a powerful tool for designers seeking to influence business decisions and advocate for design within their organizations. Designers interface with colleagues across departments and seniority levels. So, how do you ensure your message will resonate with different audiences?
Pragmatic Design’s Communication Compass helps you identify common communication styles and map strategies to adapt your communication to fit your audience’s preferred style. This guides you on selecting supporting data, crafting emotional appeals, and addressing functional priorities.
With this eBook, you’ll explore:
- Four common communication styles
- Strategies for adapting your messaging to fit your audience using the Communication Compass
- Storytelling techniques designers can use to showcase design’s impact to key stakeholders
Download your copy of Map Your Message to Its Audience with the Communication Compass
