Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. We share first-hand accounts of successes and failures, including the importance of embracing cultural differences and how to build an effective team across multiple locations. Plus you’ll discover the best way to plan and execute a global launch, along with tips for entering the Chinese market. And as always, we include plenty of additional tips and tricks in this issue of Pragmatic Marketer. READ IT NOW
Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article.
Author
-
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
View all posts