In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Rod Griffith, chief client officer at MarketReach on how to help current customers discover new value in a product. Rod discusses how personal benefits can be a strong differentiator, especially when the competition focuses on business benefits. He explains how to uncover and leverage unrecognized benefits, unrecognized beneficiaries and unrecognized uses. They also explore how to remain authentic in the sales process by indirectly highlight personal benefits through conversation and questions.
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Shaping Winning Marketing Strategies Using Customer Insights with Zach Golden & Steve Stano
In this episode of Product Chats, Zach Golden, Director at Anova Consulting Group, and Steve Stano, Executive Director of Marketing at one of Wall Street’s leading investment banks, join host Rebecca Kalogeris to discuss how...
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Shaping Winning Marketing Strategies Using Customer Insights with Zach Golden & Steve Stano
In this episode of Product Chats, Zach Golden, Director at Anova Consulting Group, and Steve Stano, Executive Director of Marketing at one of Wall Street’s leading investment banks, join host Rebecca Kalogeris to discuss how...
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