Product and Marketing Lifecycles: When It All Aligns

Defining the Power of Win/Loss Analysis

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

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Mastering Stakeholder Engagement for Product Success with Bruce McCarthy

In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
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Exploring the Transformative Power of AI with Kevin Dean

In this episode of Product Chats, Kevin Dean, founder and CEO of ManoByte, joins host Rebecca Kalogeris to discuss the role of artificial intelligence in driving business transformation. Kevin draws on decades of experience to...

OTHER PodcastS

Podcast

Mastering Stakeholder Engagement for Product Success with Bruce McCarthy

In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
Podcast

Exploring the Transformative Power of AI with Kevin Dean

In this episode of Product Chats, Kevin Dean, founder and CEO of ManoByte, joins host Rebecca Kalogeris to discuss the role of artificial intelligence in driving business transformation. Kevin draws on decades of experience to...

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