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Aligning Your Product and Sales Teams for Success


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Today, competition is fierce, and winning products can become obsolete overnight. Product teams must constantly listen to the market and innovate products faster than the competition. Your products will not sell themselves though.

You need sales to convert possible buyers into revenue. But how well do you know your sales team and what they need to actually sell your product?

To be successful, your product strategy and sales strategy must be aligned.  Join Greg Alexander, CEO of Sales Benchmark Index a leading B2B sales and marketing consultancy, as we discuss:

  • How the product strategy sets your sales team up for success
  • How to enable your sales team to move sales opportunities forward
  • How to be agile in your sales adoption to incorporate learnings from successes and failures along the way

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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