Meet our team of dedicated instructors

Dan Corbin

Dan Corbin, with over 25 years of experience in product management, mentoring, and professional coaching, has led product teams around the world. His experience managing a variety of products in diverse industries informs his insight into what makes an effective product team. Dan’s past roles include Senior Systems Analyst at Akin Gump Strauss Hauer & Feld LLP, Vice President of Operations and Chief Product Owner at TrialSmith, and Sr. Director of Product Management at Return Path. Dan’s passion for teaching, coaching, and mentorship shines through in his work as an Instructor at Pragmatic Institute, enabling him to guide students to strategic solutions for their most complex product questions.

Cindy Cruzado

Cindy Cruzado brings over 25 years of executive product experience to her role as Pragmatic Institute instructor. She has led B2B, B2C, and agile teams and is an expert in implementing product best practices in the development process. Her past roles include Global Product Director at Agentrics, LLC (formerly WWRE), Director, Product Marketing at webMethods, Vice President, Product Marketing, Products at Earth Networks, Vice President, North American Industry and Product Marketing at Blackboard, and served as Chief Product Officer at Atero. Cindy has experience in a variety of industries, including financial services, climate technologies, education, supply chain, and customer service. At Pragmatic Institute, she blends her knowledge of customer advocacy, strategic product management, and revenue generation into her teaching and mentorship.

Steve Gaylor

Steve Gaylor boasts over 25 years of leadership experience in product marketing and product management. His extensive experience includes managing and marketing software and B2B products, increasing product value for end users, and driving revenue growth. Steve’s past roles include Senior Director, Product Marketing at Harbinger Corporation, VP of Product Marketing at Peregrine Systems, VP of Marketing at Inovis Inc., and VP of Operations at Prime Revenue. In past companies, Steve has implemented Pragmatic principles to improve products and drive revenue. As a Pragmatic Institute Instructor, Steve helps product professionals deliver greater value in their roles and for their customers.

Amy Graham

Amy Graham brings over 15 years of product management, development, and operations experience to her role as Pragmatic Institute Instructor. She boasts extensive experience leading B2B and B2C software and technology product teams through development and launch. Her past roles include Operations Manager and Director of Technology Solutions at Work Options Group, Director of Product Management at Bright Horizons, and VP of Client Service and Product Development at TalenTrust. Amy is a hands-on practitioner of market-driven principles. As a Pragmatic Institute Instructor, Amy brings tremendous mentorship and people management experience to her training and advisory support practices.

Terry Sadowski

Terry Sadowski brings over 35 years of leadership experience in product management, product marketing, and sales. His extensive experience includes launching dozens of products and services, leading multiple business transformation successes, and guiding post-acquisition integrations. Terry’s past roles include Brand Manager at Quaker Oats, VP of Marketing at Dial, VP at Dell, CMO at Cisco, and SVP of Marketing and CRO at Assurant. In various roles, he has leveraged the Pragmatic Framework to build effective product marketing processes. As a Pragmatic Institute Instructor, he has fostered professional growth and student development through coaching, training, and mentoring.

Will Scott

Will Scott, leveraging over 30 years of experience in product management and product marketing, provides expert insight into data-driven product leadership and business development. With extensive experience in hardware, software, services, and SaaS, he provides expert insight into business development. Will’s past roles include SVO Product Marketing and Product Management at Navisite, Director, Cisco Service Provider Cloud Solutions at Cisco, CMO and SVP Product Management at Hypori Virtual Mobility. He has also served as a partner with Aventi Group, an instructor at the Kellogg School of Management, and has operated his own product management and marketing consulting business. He brings deep expertise in the intersections of AI and product management and leads the development of Pragmatic Institute’s AI courses.

Clarke Smith

Clarke Smith has over 20 years of experience in product marketing and local marketing strategies. He has leveraged an innovative service model utilizing domestic and offshore resources to plan, execute, and evaluate local marketing programs. His past roles include Marketing Director at Advance Auto Parts, Marketing Director, Hallmark Business Expressions at Hallmark Cards, Chief Strategy Officer at Brand Muscle, and President at Family Features. Clarke has deep experience in B2B product marketing in a wide variety of industries. In his teaching at Pragmatic Institute, Clarke offers tactical advice to help learners launch and coordinate exceptional product marketing strategies.

Mark Stiving

Mark Stiving boasts over 25 years of experience in product marketing, product pricing, and buyer purchasing. He has worked with companies of all sizes, stages, and industries. Mark earned a Ph.D. in Marketing from the University of California, Berkeley. His past roles include Professor of Marketing at The Ohio State University, CEO and Founder at Destiny Networks, Inc., Director of Pricing at Maxim Integrated, and Founder of Impact Pricing, LLC. As a Pragmatic Institute Instructor, he shares his expertise on how product pricing, valuation, and profitability inform launch and ongoing marketing strategies.

Paul Young

Paul Young brings over 20 years of experience in hardware, software, and services product management and marketing. Through his career, Paul has launched and managed dozens of B2B and B2C products and successfully implemented the Pragmatic Framework at multiple companies. His past roles include Product Manager and Product Marketing Manager at Cisco Systems Inc., Director of Product Management at NetStreams, and Manager of SaaS Product Management at Dell. Before becoming an Instructor, Paul served as VP of Product at Pragmatic Institute. As a Pragmatic Institute instructor, Paul brings exceptional product expertise to help learners elevate their product management skills to become organizational leaders and entrepreneurs.