Pragmatic Institute Foundations
Revolutionize your approach to product management.
Learn how to decode market needs and build irresistible products that people want to buy.
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Foundations Course Overview
What You'll Learn in Foundations
- Identify and assess market opportunities to ensure that you’re building products people want and are willing to buy.
- Leverage the Pragmatic Framework to guide your product decisions with a practical, actionable, and high-impact approach.
- Craft positioning statements that address identified market problems, tailored to specific personas and industry needs.
- Integrate data-driven insights into product roadmaps, business plans, and pricing strategies, aligning them with broader business objectives.
What you get in Foundations
You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:
- Pragmatic Framework
- Pragmatic Gap Analysis
- Solutions Matrix
- Market Segmentation
- Case Study
- Access to Pragmatic’s Alumni Community
Who is Foundations for?
- Product Managers
- Product Marketers
- Executive Leadership
- Developers
- Sales
- Career Changers
Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.
Ready to Get Started?
Upcoming Course
On-demand Delivery
Unlimited Access for One Year
Self-paced
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Nov 25
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 2 - 3
Online Delivery
2 Day Session
1:45PM - 5:15PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 9
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 16 - 17
Online Delivery
2 Day Session
1:45PM - 5:15PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 23
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Focus: Strategic Product Planning
- Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Build: Product Building Course
- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Enroll In All 3 Courses For Our Product Manager Certification And Save $200
Our Instructors
On the Framework for Foundations
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Key framework activities that we examine in Foundations:
- Positioning
- Distinctive Competencies
- Win/Loss Analysis
- Market Problems
Choose the Right Certification for You:
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
2 Courses
1 Workshop
Pragmatic Product Operations
Skills you’ll gain: Strategic Planning, Data Integrity, Capability Assessment, Process Alignment, Cross-Functional Collaboration.
How to get certified: Complete the prerequisite course Foundations, Insight, and Product Operations workshop.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
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