Product Innovation Certification
Deliver your creative vision with market-driven product strategies and effective execution to launch innovative products.
*Get up to $600 off your product certifications with code CERT2025 for a limited time!
Product Innovation Certification
None Required
Complete in 1 Week
Develop Practical and Profitable Strategies for Market-Driven Product Innovation with a Certification from Pragmatic Institute.
Our Product Innovation Certification teaches you how to incorporate market discovery research and human-centered design principles so you can build and launch innovative, impactful products. You’ll learn the fundamentals of product strategy and data-driven decision making and explore ways to align internal teams to key product innovation concepts.
After each Pragmatic course you receive a badge, but to earn your Product Innovation Certification, you must complete the Foundations and Design courses along with the Mastering Product Innovation workshop.
How You'll Benefit
- Develop Market-Driven Products: Align strategy with customer needs to ensure product-market fit.
- Apply Human-Centered Design: Use design thinking techniques to enhance product usability and experience.
- Navigate the B2B Innovation Journey: Leverage the B2B Innovator’s Map to streamline the path from ideation to early customer adoption.
- Optimize Prototyping & Experimentation: Reduce risk by testing assumptions and refining solutions with direct market feedback.
- Engage Early Adopters: Implement strategies to secure buy-in from key decision-makers in complex B2B environments.
- Create Scalable Innovation Pipelines: Develop structured, repeatable processes to bring new ideas from concept to launch.
*Get up to $600 off your product certifications with code CERT2025 for a limited time!
Skills You'll Gain
Product Strategy
Human-Centered Design Thinking
Product Innovation
Product Roadmapping
Market Validation
Prototyping & Experimentation
Competitive Differentiation
Storytelling + Gaining Buy-In
Empower Your Team, Elevate Your Success
Our team trainings solutions offer hands-on, practical learning experiences that drive real results, ensuring your team is aligned, skilled, and ready to lead in today’s competitive market. Invest in your team’s growth and see the impact across your organization.
Talk to us and transform your team’s potential with customized training designed to address your unique business challenges.
TRUSTED BY
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
- Learn how to take a human-centered approach to market problems.
- Partner with designers to create intuitive products the market will embrace.
- Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
1 Workshop | 7 Hours
- Strategically align your team and streamline the product innovation process from idea to early customers.
- Differentiate your product solutions and effectively meet the demands of your target audience by identifying and addressing key market needs.
- Learn how to create and refine prototypes, helping mitigate risks and ensure successful product launches.
Save up to $600 on your product certifications with code CERT2025. Limited time!
You can also set up a flexible payment plan with Affirm and pay for your certification over time.
Benefits Of Getting Your Product Innovation Certification With Pragmatic
We’ll help you earn your Product Innovation Certification and embark on the next steps of your product career. Here’s how we support your journey:
30+ Years of Product Expertise
Pragmatic Institute is an industry leader in Product Management Certifications and Training. Since 1993, we’ve issued over 250,000 certifications for product, data, and design professionals.
Grow Your Network with Pragmatic’s Alumni Community
Completing just one Pragmatic Institute product course gains you access to Pragmatic’s Alumni Community, a network of over 36,000 active product professionals.
Resources for Product Managers
Our comprehensive library of free articles, eBooks, podcasts, and more was developed just for Product professionals. When you complete our courses, you’ll get access to the most up-to-date Pragmatic Institute resources and activities.
When you take a course from Pragmatic Institute, you’ll get access to our robust online community and up-to-date resources for product professionals.
Additional Product Certifications
Product Management Certification
This path includes everything you need to know to become a Certified Product Manager.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Product Marketer Certification
This path includes everything you need to know to become a Certified Product Marketer.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
The Pragmatic Advantage
A Holistic Approach
Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.
Career-Long Support
Expert-Led Classes
New to Product Innovation?
New to product innovation? You’ve come to the right place! Our certification program teaches you everything you need to know about integrating design principles and innovative development practices into your product management processes. We also have a large library of resources to help you understand the industry and make informed decisions about your career.