Product Management & Marketing Courses
OUR TRUSTED PARTNERS
GETTING STARTED
Product Management Training Starts at Pragmatic Institute
FIRST STEP IN PRODUCT TRAINING
Revolutionize your approach to product management.
SEE THE RESULTS
Achieve Your Goals With Pragmatic Institute
We provide expert-led product management courses, interactive workshops, and respected product management certifications to help professionals build real-world skills. Learners also gain access to a thriving community of peers and experts in our alumni community for ongoing support, networking, and resources.
Pragmatic Institute Certification Paths
Pragmatic Institute
Product Courses Overview
These courses are designed to help product managers and teams create market-driven products that solve real customer problems. They are built around the Pragmatic Framework, a widely adopted methodology for product management excellence.
Revolutionize your approach to product management.
Pragmatic Institute’s workshops are designed to build specialized, hands-on skills for product professionals. They are typically 6–7.5 hours long and are offered in live online, in-person, and on-demand formats, depending on the topic.
The Pragmatic Alumni Community (PAC) is an exclusive, lifelong resource for individuals who have completed training with Pragmatic Institute.
PRODUCT COURSES & WORKSHOPS
We Provide Product Professional Everything Needed to Turn Product Training into Results
Product Marketing & Management Fundamentals
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Develop Impactful Product Strategies.
Identify and present the right product strategies and get your roadmaps embraced.
Common Roles: Product Managers, Product Owners, Product Marketing Managers, Product Operations Managers, Market Researchers
- Live Online, On-Demand, In-Person
- Certification Progress
Because A Plan Isn’t
A Product
Learn how to align product and development to deliver remarkable products.
Common Roles: Product Management, Product Owners, Development, Product Operations Managers, User Experience (UX) Designers
- Live Online, On-Demand, In-Person
- Certification Progress
Product Marketing & Management Fundamentals
Gain a thorough understanding of your market and the opportunities that drive results.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Product Marketing Course: Resonate With Buyers
Build buyer expertise and create strategic product marketing plans that resonate with the market.
Common Roles: Product Marketing, Marketing Communications, Brand Management, Executive Leadership, Product Management
- Live Online, In-Person
- Certification Progress
Product Launch Course: Turn Products Into Revenue
Align your entire organization around the right product launch strategies.
Common Roles: Sales, Product Management, Product Marketing, Marketing Communications, Channel Operations, Business Development
- Live Online, In-Person
- Certification Progress
Product Marketing & Management Fundamentals
Gain a thorough understanding of your market and the opportunities that drive results.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Turn Data Into Product Strategies
Uncover new opportunities and trends in your markets and products with data.
Common Roles: Product Managers, Product Marketing Managers, Product Owners, Director of Product
- Live Online, In-Person
- Certification Progress
The Foundation for Efficiency and Scaling
Multiply your product team’s output & effectiveness with scalable product operations processes.
Common Roles: Product Operations Managers, Product Managers, Product Owners, Product Marketing Managers
- Live Online, In-Person
- Certification Progress
Product Marketing & Management Fundamentals
Gain a thorough understanding of your market and the opportunities that drive results.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Deliver Impact With AI Tools and Processes
Harness the power of AI to make smarter, faster, and more market-driven decisions.
Common Roles: Product Management, Product Marketing, Sales, Product Owners, Product Designers, VPs of Product
- Live Online
- Certification Progress
Bridge the Gap Between AI Potential and Product Success
Unlock new value in products by enhancing functionality and enabling smarter decision-making.
Common Roles: Product Management, Product Developers, Product Owners, Product Designers, VPs of Product
- Live Online
- Certification Progress
Product Marketing & Management Fundamentals
Gain a thorough understanding of your market and the opportunities that drive results.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Product Marketing Course: Resonate With Buyers
Build buyer expertise and create strategic product marketing plans that resonate with the market.
Common Roles: Product Marketing, Marketing Communications, Brand Management, Executive Leadership, Product Management
- Live Online, In-Person
- Certification Progress
Transform Your Product
Marketing Strategy
Learn how to improve key marketing activities like persona creation, content development, and campaign planning.
Common Roles: Product Management, Product Marketing, Content Marketers, Product Owners, Brand Managers, VPs of Product Marketing
- Live Online, In-Person
- Certification Progress
Product Marketing & Management Fundamentals
Gain a thorough understanding of your market and the opportunities that drive results.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Create Innovative Products By Design
Partner with design resources to create innovative solutions that wow the market.
Common Roles: Product Management, Product Marketing, Sales, Product Owners, Design Leaders
- Live Online
- Certification Progress
Navigate The Path From Idea To Your First Ten Customers
Master B2B product innovation with our self-paced, online course designed for software and IoT innovators.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online
- Certification Progress
Product Marketing & Management Fundamentals
Gain a thorough understanding of your market and the opportunities that drive results.
Common Roles: Executive Leadership, Communications, Product Management, Product Marketing, Sales
- Live Online, On-Demand, In-Person
- Certification Progress
Develop Impactful Product Strategies.
Identify and present the right product strategies and get your roadmaps embraced.
Common Roles: Managers, Product Owners, Product Marketing Managers, Product Operations Managers, Market Researchers
- Live Online, On-Demand, In-Person
- Certification Progress
Create Innovative Products By Design
Partner with design resources to create innovative solutions that wow the market.
Common Roles: Product Management, Product Marketing, Sales, Product Owners, Design Leaders
- Live Online, In-Person
- Certification Progress
Because A Plan Isn’t
A Product
Learn how to align product and development to deliver remarkable products.
Common Roles: Product Management, Product Owners, Development, Product Operations Managers, User Experience (UX) Designers
- Live Online, On-Demand, In-Person
- Certification Progress
The Right Price Can Change Everything
Learn how to set the right price for each product in each market.
Common Roles: Sales, Financial Analysis, Product Management, Product Marketing, Pricing, Operations, Product Strategy
- Live Online, In-Person
- Certification Progress
Product Marketing Course: Resonate With Buyers
Build buyer expertise and create strategic product marketing plans that resonate with the market.
Common Roles: Product Management, Product Owners, Development, Product Operations Managers, User Experience (UX) Designers
- Live Online, In-Person
- Certification Progress
Product Launch Course: Turn Products Into Revenue
Align your entire organization around the right product launch strategies.
Common Roles: Sales, Product Management, Product Marketing, Marketing Communications, Channel Operations, Business Development
- Live Online, In-Person
- Certification Progress
Turn Data Into
Product Strategies
Uncover new opportunities and trends in your markets and products with data.
Common Roles: Product Managers, Product Marketing Managers, Product Owners, Director of Product
- Live Online, In-Person
- Certification Progress
FLEXIBLE SOLUTIONS
Product Training to Fit your Teams’ Needs
- Live Online: Learn in real-time with expert instructors and peers.
- Self Study: Go at your own pace with our on-demand courses.
- In-Person: Immerse yourself in hands-on training at select locations.
- Private Training: Custom programs for your team – online or in-person.
Looking for Professional Development for your Product team?
We’ve Got You Covered.
- Customized Product Management Training Program
- Live 1:1 Coaching With An Instructor
- Expert-Led, Actionable Product Training
PRODUCT LEARNING PATHS
Pragmatic Institute Product Certifications
Take charge of your career with a product management certification or product marketing certification. Our best-in-class certifications are easy to fit into your busy schedule, with on-demand, online, or live, in-person options. Enhance your skills and make your resume stand out.
Product Marketing
Product Management
Skills you’ll gain: Project Management, Strategy and Operations, Leadership and Management, Communication, Business Communication
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
AI Product Management Expert
Skills you’ll gain: AI Workflows, Generative AI, ChatGPT, AI Product Prioritization, Advanced Data Analysis
How to get certified: Complete the prerequisite course Foundations, AI for Product Managers and AI in Your Product workshops.
Testimonials
What Our Alumni Are Saying
Frequently Asked Questions
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants.
We offer Product Management, Product Marketing, Product Innovation, Product Operations and Product Master Certification paths. Additionally, we have AI Product Management Expert Certification   AI Product Marketing Expert Certification.
To earn each certification, students must successfully complete trainings and demonstrate competency in core concepts.
In addition to our product certifications, you can take individual Product Management Training Courses to improve your skills in specific areas. Beyond product trainings, you can take courses in data, design, and a variety of business-oriented Workshops for professional development.
Yes. Pragmatic Institute offers team training for product, data, and design teams of all sizes. Our training can be customized to fit your organization’s unique needs.
