Data-Driven Design
In partnership with Designlab
Confidently integrate UX analytics and product data into every step of the design process over a 6-week course.
- Leverage product tools to uncover user behavior data, inform design improvements and prioritize your backlog.
- Optimize product experiences with thoughtfully designed experiments
- Communicate the value of data-driven design to collaborators and stakeholders
. Team Training
- Duration: 6 Weeks
- Pacing: 4-5 Hours per Week
- Experience Level: Mid-Level and Senior Designers
Live Online Course
- Duration: 6 Weeks
- Pacing: 4-5 Hours per Week
- Experience Level: Mid-Level and Senior Designers
- Next Cohort Begins: April 25, 2025
Common Roles
What you’ll learn in Data-Driven Design
Understand the principles of Data-Driven Design
Learn the fundamentals of Data-Driven Design, including the role of data in product development
- Understand how product and design teams use data in business and product decision-making and learn why designers must integrate it into their decision-making processes
- Learn essential product and design metrics and explore how teams use them to guide what gets designed, built, and measured over time
- Explore tools product teams use to measure and monitor product metrics over time and how you can use them to interpret user behavior
Use data to make design recommendations
Strengthen your ability to use data when making recommendations and influencing prioritization
- Learn how to leverage research and other forms of data when creating a new product or feature from scratch
- Practice creating product and feature design recommendations using qualitative and quantitative data
- Understand how to ground product and feature recommendations that are grounded in user data and trackable metrics
Propose and construct effective experiments
Improve your experimentation skills to help you benchmark and measure the value of design decisions
- Practice planning data-driven experiments, including A/B testing, to improve the usage and usability of digital products
- Leverage usage data and data-informed experimentation to continuously improve products and features
- Learn best practices for ideating and launching data-driven growth experiments
Gain confidence in communicating data and findings
Bolster your perspective on leveraging data in design processes through feedback and collaboration with your course mentor and other participants
- Uncover common challenges teams face when running experiments and learn strategies to address them
- Practice identifying gaps in data and learn when to conduct research, run experiments, and build features
- Build trust and confidence in data-driven design decisions through thoughtful stakeholder communication
Learn more about the course
Course Format
During the 6-week online course, you’ll engage in a mix of learning moments including:
- Hybrid format: Complete lessons on your own time each week, then meet in weekly live online sessions with your peer group
- Self-paced learning: Video and written lessons will teach core concepts, with exercises to apply what you’ve learned
- Hands-on projects: Put theory into practice by analyzing and acting on sample sets of data
- Peer group sessions: Scheduled sessions let you get peer and mentor feedback on your work
- Mentor feedback: Receive personalized critique and insights on your project work
About
Designlab offers industry-leading programs that combine expert mentorship and personalized feedback with the flexibility of online learning. Designlab’s project-based curriculum incorporates peer collaboration and expert mentorship that mirrors how professional designers work. All courses provide human-centered, design-focused, and outcome-driven curriculum.
