Pragmatic Institute Foundations

Revolutionize your approach to product management.

Learn how to decode market needs and build irresistible products that people want to buy.

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Foundations Course Overview

Foundations is all about embracing the importance of being market driven. In this course you’ll learn how to plan products from the outside-in, uncover strategic opportunities, and master the art of discerning which market problems are worth solving.

What You'll Learn in Foundations

What you get in Foundations

You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:

Who is Foundations for?

Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.

Ready to Get Started?

Upcoming Course

On-demand Delivery

Unlimited Access for One Year

Self-paced

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Jun 30 - Jul 1

Online Delivery

2 Day Session

07:00AM - 10:30AM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Jul 7 - 8

Online Delivery

2 Day Session

01:45PM - 05:15PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Jul 8 - 9

Online Delivery

2 Day Session

09:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Jul 14 - 15

Online Delivery

2 Day Session

09:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Jul 15

Online Delivery

1 Day Session

09:15AM - 04:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Pragmatic Certified Product Manager Badge

Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.

Foundations course logoFoundations: Product Marketing & Management Fundamentals

1 Course | 7 Hours
  • Understand the market and the problems it faces.
  • Use market knowledge to build and sell products people want to buy.
  • Master the Pragmatic Framework and the activities needed to bring a successful product to market.
  • Learn to listen to the market, prioritize projects, and drive results.

Focus course logoFocus: Strategic Product Planning

1 Course | 7 Hours
  • Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
  • Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
  • Successfully and credibly sell your strategies internally.

Build course logoBuild: Product Building Course

1 Course | 7 Hours
  • Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
  • Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
  • Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.

Enroll In All 3 Courses For Our Product Manager Certification And Save $200

You can also set up a flexible payment plan with Affirm and pay for your certification over time.

Our Instructors

All Pragmatic Institute courses are led by instructors with an average of 25 years of experience in product management and product marketing within companies including IBM, Dell, Cisco, and Texas Instruments. In our product management courses, you’ll interact directly with instructors and peers for personalized learning that applies to your business problems.
Dan Corbin
Cindy Cruzado
Steve Gaylor
Amy Graham
Terry Sadowski
Will Scott
Clarke Smith
Paul Young

How Foundations Relates to the Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Key framework activities that we examine in Foundations:

Choose the Right Certification for You:

Pragmatic Institute Product Management Certification Badge

Now available: on-demand

Product Management

Build the skills you need to succeed as a product manager with a Product Management Certification that’s recognized industry wide.
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AI Product Management Expert Certification

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AI Product Management Expert Certification

Build AI literacy, hands-on skills and strategic judgment to bring responsible, high-impact AI solutions into your product practice.
Pragmatic Institute Product Operation Certification Badge

Product Operations

Master the tools, processes, and strategies that drive product team success with a product operations certification.
Pragmatic Institute Product Marketing Certification Badge

Product Marketing

Fast-track your career growth with a product marketing certification from Pragmatic, the nation’s leading training for product marketers.
Pragmatic Institute Product Innovation Certification Badge

Product Innovation

Deliver your creative vision with market-driven product strategies and effective execution to launch innovative products.
Pragmatic Institute Product Master Certification Badge

Product Master

Elevate your skills with the most comprehensive product management certification available from Pragmatic Institute.

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