Pragmatic Institute Focus
Develop impactful product strategies.
Find strategic business opportunities in market problems, build effective product roadmaps, and sell your vision with confidence.
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Bonus Course Included
Register for Focus and get Mastering the Product Roadmap at no additional cost.
Focus Course Overview
What You'll Learn in Focus
- Pinpoint pervasive market opportunities to build products with the biggest impact on your target audience.
- Demonstrate your product's impact on the bottom line by aligning your product goals with business goals, including how AI can be an effective collaborator
- Justify product pricing strategies and forecast profitability through market validation.
- Build product roadmaps and strategic plans that generate buy-in and move your product forward.
What you get in Focus
You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:
- Market Discovery Document
- Buy, Build or Partner Decision Tree
- Competitive Analysis Worksheet
- Strategy Matrix
- Competitive Landscape Worksheet
- Opportunity Scoring Spreadsheet
Who is Focus for?
- Product Managers
- Product Owners
- Product Marketing Managers
- Product Operations Managers
- Market Researchers
- Product Leadership
We strongly recommend completing Foundations before taking Focus. Foundations gives you the core market knowledge and Pragmatic Framework expertise needed to get the most out of this course.
Ready to Get Started?
Upcoming Course
On-demand Delivery
Unlimited Access for One Year
Self-paced
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Mar 18 - 19
Online Delivery
2 Day Session
09:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Apr 1 - 2
Online Delivery
2 Day Session
01:45PM - 05:15PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Apr 8 - 9
Online Delivery
2 Day Session
01:45PM - 05:15PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Apr 15 - 16
Online Delivery
2 Day Session
07:00AM - 10:30AM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Apr 16 - 17
Online Delivery
2 Day Session
09:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Focus: Strategic Product Planning
- Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Build: Product Building Course
- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Enroll In All 3 Courses For Our Product Manager Certification And Save $200
Our Instructors
The 2025 State of Product Teams
- How revenue and profit have become the dominant measures of product success.
- Where AI strengthens decision quality and where it’s only speeding up execution.
- What the highest-performing teams are doing differently to sustain clarity under pressure.
- Why increased strategy time isn’t translating into stronger market insight.
How Focus Relates to the Framework
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Key framework activities that we examine in Focus:
- Competitive Landscape
- Asset Assessment
- Market Definition
- Distribution Strategy
- Product Portfolio
- Product Roadmap
- Business Plan
- Pricing
- Buy, Build or Partner
- Product Profitability
- Innovation
- Positioning
Choose the Right Certification for You:
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete Foundations, Market, and Launch courses.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
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