Pragmatic Institute
Build Course
Because a plan isn’t a product
Master the art of aligning product development with market needs with a course designed to enhance your skills, elevate your confidence, and build lovable products.
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Build Course Overview
This course equips you with the skills to prioritize features and requirements and plan products effectively, turning market insights into actionable development strategies. By mastering communication of user needs and aligning team efforts, you’ll be prepared to lead product development that meets both market demands and delivery goals.
Read on to discover more about the practical tools and strategies covered in Build.
What You'll Learn in Build
- Create effective, empowered teams by increasing market knowledge, building trust and safety, and seeking shared understanding with development
- Maximize impact and minimize infighting by using market data to rank requirements objectively
- Lower risk and raise predictability by using metrics to fuel stakeholder alignment
- Make market-driven decisions when change occurs by monitoring work-in-progress
What you get in Build
- Team Working Agreement Template
- Market Problems Table
- Prioritization Worksheet
- Status Update Template
Who is Build for?
- Product Management
- Product Owners
- Development
- Product Operations Managers
- User Experience (UX) Designers
Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.
Ready to Get Started?
Upcoming Course
On-demand Delivery
Unlimited Access for One Year
Self-paced
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Nov 26
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 3 - 4
Online Delivery
2 Day Session
9:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 9 - 10
Online Delivery
2 Day Session
1:45PM - 5:15PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 11
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Dec 16 - 17
Online Delivery
2 Day Session
9:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.
Foundations: Product Marketing & Management Fundamentals
1 Course | 7 Hours- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Focus: Strategic Product Planning
1 Course | 7 Hours- Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Build: Product Building Course
1 Course | 7 Hours- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Enroll In All 3 Courses For Our Product Manager Certification And Save $200
Our Instructors
On the Framework for Build
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Key framework activities that we examine in Build:
- Stakeholder Communications
- Use Scenarios
- Requirements
Choose the Right Certification for You:
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
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