Build
Product Building Course
Because a plan isn’t a product
- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
$1,495.00 In-Person +Taxes
As low as $107.92/month with 
.
Learn more
In Person Course
- 7 hour instruction
- PMC certification
- Tools, templates, examples
- Peer community
- Weekly instructor office hours
Corporate Training
- 7 hour course
- 1-2 sessions
- PMC certification
- Training for whole team
- In-person or virtual
- Peer community
- Weekly instructor office hours
What you’ll learn in Build
Build Effective Teams
- Create effective, empowered teams by increasing market knowledge, building trust and safety, and seeking shared understanding with development
- Define roles and responsibilities
- Implement a proven approach for working across locations and development methodologies
- Empower product management to focus on the “what,” and development to focus on the “how” of building better products
Use Market-Based Prioritization
- Maximize impact and minimize infighting by using market data to rank requirements objectively
- Identify and prioritize opportunities that maximize market impact
- Rank opportunities objectively to minimize infighting
- Focus development efforts around solving problems to ensure releases deliver results
Keep Expectations Aligned
- Lower risk and raise predictability by using metrics to fuel stakeholder alignment
- Streamline estimates for increased efficiency
- Communicate project status to internal and external stakeholders
- Identify, analyze and communicate effectively with stakeholders throughout the process
Plan for Change
- Make market-driven decisions when (not if) change occurs by monitoring work-in-progress.
- Understand how to plan for change using project time, scope and resources
- Establish effective project tracking for planned vs. actual delivery schedules
- Assess project successes and areas of improvement for incorporation into future plans
Common Roles:
- Product Management
- UX
- Development
- Engineering
- Product Owners
- Technology
- Research & Development
Tools and templates you’ll learn in this course:
- Roles for Effective Product Teams
- Persona Example
- Prioritization Worksheet
- Market Problems Table
- Market Requirements Template
- Requirements Summary
- Action Plan Template
- Team Working Agreement Template
- Stakeholder Matrix
- Stakeholder Communication Template
- Status Update Template
Who should be a Certified Genius?
Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.
Pragmatic Product Manager
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Pragmatic Product Marketer
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
Pragmatic Product Master
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Which Course Is Right For You?
Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most.
Find the course that is perfect for you.
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications with the world. On the Framework for Build
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Build:
Instructors for Build
All of the instructors that teach Build have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy.
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
TRUSTED ALL OVER THE WORLD
What our students are saying
Ready to Start?
- 7 hour
- Small class sizes
- 1 session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.
- 7 hours
- 1-2 sessions
- No travel
- Team exercises
Live online training is the most convenient way to master the product skills that really matter when building and marketing products people love.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
Live online training is the perfect option for those who want to engage with instructors and peers in real-time without the hassle of travel.