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Launch
Product Launch Course

Turn products into revenue

  • Create a more strategic approach to exceed your business objectives.
  • Execute successful launches that align your entire organization around the same strategies and goals.
  • Empower sales with the tools and training they need to succeed.
  • Align the buying and selling processes.
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Pragmatic Product Launch
$1,295.00 Online | On-Demand  +Taxes
$1,495.00 In-Person  +Taxes

As low as $107.92/month with Affirm logo.
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In Person Course

  • 7 hour instruction
  • PMC certification
  • Tools, templates, examples
  • Peer community
  • Weekly instructor office hours
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Corporate Training

  • 7 hour course
  • 1-2 sessions
  • PMC certification
  • Training for whole team
  • In-person or virtual
  • Peer community
  • Weekly instructor office hours
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Live Online

  • 7 hour course
  • Morning or afternoon
  • PMC certification
  • No travel
  • 1-2 sessions
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What you’ll learn in Launch

Identify the Right Launch Strategies

  • Determine which of seven key launch strategies is right for you
  • Define measurable launch goals
  • Measure and report on launch effectiveness
  • Craft a 90-second launch strategy that aligns your teams

Prepare Your Organization for Success

  • Identify potential organizational constraints
  • Plan for multi-tiered approaches over time
  • Conduct readiness assessments

Empower Sales

  • Provide sales with effective tools and training that align with how the market buys
  • Focus sales efforts on the right opportunities
  • Minimize the demand for one-off sales support
  • Anticipate and overcome potential sales resistance

Common Roles:

  • Sales
  • Product Management
  • Product Marketing
  • Marketing Communications
  • Channel Operations
  • Business Development

Tools and templates you’ll learn in this course:

  • Market Segment Evaluation
  • Product Launch Strategies Worksheet
  • Launch Readiness Scorecard
  • Launch Barriers Worksheet
  • 90-Second Launch Strategy
  • Buyer Persona Worksheet
  • Sales Tool Map
  • Product Launch Plan

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

Product Manager Certification Badge

Pragmatic Product Manager

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

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Product Marketer Certification Badge

Pragmatic Product Marketer

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

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Product Master Certification Badge

Pragmatic Product Master

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

Learn More >>
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On the Framework for Launch

Pragmatic Framework Icon

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Launch:

Launch
Measurement
Advocacy
Nurturing
Awareness
Revenue Retention
See our full framework
Cindy Cruzado has more than 25 years of product and go-to-market experience in the high-tech software industry. She has worked with multiple industries, including higher education, meteorology, finance and CRM.
Cindy Cruzado
Cindy Cruzado
Steve Gaylor has been developing product management and marketing teams and growing organizations for more than 25 years. He has demonstrated success in strategic-leadership roles, providing solutions to a broad variety of industries, including electronics, consumer products, IT and financial services. He has held executive-level positions in companies including Texas Instruments, Harbinger, Peregrine Systems, Inovis and PrimeRevenue
Steve Gaylor
Steve Gaylor
Clarke Smith has more than 20 years of experience in the product marketing space, having worked for such well known companies as Hallmark and Advanced Auto Parts. He also helped leverage a groundbreaking service model that utilized domestic and offshore resources to plan, execute and track cost-effective local marketing programs for clients including DirecTV, Allstate, Spring, Ameriprise and US Cellular.
Clarke Smith
Clarke Smith
Terry Sadowski has nearly 40 years of product experience with organizations including Quaker Oats, The Dial Corporate, AT&T, Dell, Cisco, Assurant, Wolters Kluwer, startups and more. “I’ve been an advocate of the Pragmatic approach for two decades and have implemented it multiple times. This hands-on know-how has provided me with a bounty of insights and best-practices that I share with my students as together we can learn from my experiences.”
Terry Sadowski
Terry Sadowski
Will is a seasoned executive with over 25 years of international experience leading product marketing and management teams across hardware, software, services, and SaaS B2B companies. Originally an engineer by training, Will held senior positions with Cisco, Navisite and Capgemini, along with a range of full-time and fractional CMO positions through his own B2B product management and marketing consulting business. In addition, Will was also previously a partner at the premier product marketing agency, Aventi Group, and an instructor at the Kellogg School of Management in their executive digital marketing and product strategy programs.
Will Scott
Will Scott

Instructors for Launch

All of the instructors that teach Launch have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy.

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

TRUSTED ALL OVER THE WORLD

What our students are saying

“Thank you very much for a comprehensive course! This course helped connect the end-to-end "dots" related to a launch, giving me a more wider picture and also additional frameworks to help get out of deliverable driven launch but with a more strategic approach.”
Norika Yproduct marketing
“Fantastic course! Found everything very helpful and [the instructor] did a great job explaining all concepts to us so we were able to understand them with ease.”
Trevor Rproduct management
“The Readiness assessment was a great tool along with the Launch plan with all stakeholders. The launch approaches were very helpful to put a vision on the roadmap and encourage all teams to be mindful of their tasks.”
Smitha Sproduct management
“Fabulous course with tremendously applicable information to product marketing and sales enablement roles!”
April Omarcom

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However you take Launch, you’ll get the same practical and actionable training from industry experts with decades of experience.
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