Pragmatic Institute Focus
Develop impactful product strategies.
Find strategic business opportunities in market problems, build effective product roadmaps, and sell your vision with confidence.
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Focus Course Overview
What You'll Learn in Focus
- Pinpoint pervasive market opportunities to build products with the biggest impact on your target audience.
- Demonstrate your product's impact on the bottom line by aligning your product goals with business goals.
- Justify product pricing strategies and forecast profitability through market validation.
- Build product roadmaps and strategic plans that generate buy-in and move your product forward.
What you get in Focus
You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:
- Market Discovery Document
- Buy, Build or Partner Decision Tree
- Competitive Analysis Worksheet
- Strategy Matrix
- Competitive Landscape Worksheet
- Opportunity Scoring Spreadsheet
Who is Focus for?
- Product Managers
- Product Owners
- Product Marketing Managers
- Product Operations Managers
- Market Researchers
- Product Leadership
Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.
Ready to Get Started?
Upcoming Course
Jan 9 - 10
Online Delivery
2 Day Session
9:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Jan 14
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Jan 22 - 23
Online Delivery
2 Day Session
7:00AM - 10:30AM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Jan 29
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Feb 5 - 6
Online Delivery
2 Day Session
9:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Feb 12
Online Delivery
1 Day Session
9:15AM - 4:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Focus: Strategic Product Planning
- Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Build: Product Building Course
- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Enroll In All 3 Courses For Our Product Manager Certification And Save $200
Our Instructors
How Focus Relates to the Framework
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Key framework activities that we examine in Focus:
- Competitive Landscape
- Asset Assessment
- Market Definition
- Distribution Strategy
- Product Portfolio
- Product Roadmap
- Business Plan
- Pricing
- Buy, Build or Partner
- Product Profitability
- Innovation
- Positioning
Choose the Right Certification for You:
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
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