Home > Product > Design

Design
Product Design Course

Create innovative products by design

Pragmatic Institute Product Design Flag
$1,295.00 Online | On-Demand  +Taxes
$1,495.00 In-Person  +Taxes

As low as $107.92/month with Affirm logo.
Learn more

In Person Course

Corporate Training

Live Online

What you’ll learn in Design

Discover the Power of Design

Build and Leverage User Expertise

Foster Innovation

De-Risk Solutions

Common Roles:

Tools and templates you’ll learn in this course:

Product Innovation Badge

Get Pragmatic Certified: Product Innovation CertificationFoundations is the first step to becoming certified. Once you’ve successfully completed it, you just need to take Design and Mastering Product Innovation workshop.

Foundations course logoFoundations: Product Marketing & Management Fundamentals

1 Course | 7 Hours
  • Understand the market and the problems it faces.
  • Use market knowledge to build and sell products people want to buy.
  • Master the Pragmatic Framework and the activities needed to bring a successful product to market.
  • Learn to listen to the market, prioritize projects, and drive results.

Design course logoDesign: Product Design Course

1 Course | 7 Hours
  • Learn how to take a human-centered approach to market problems.
  • Partner with designers to create intuitive products the market will embrace.
  • Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.

Mastering Product Innovation logoMastering Product Innovation

1 Workshop | 7 Hours
  • Strategically align your team and streamline the product innovation process from idea to early customers.
  • Differentiate your product solutions and effectively meet the demands of your target audience by identifying and addressing key market needs.
  • Learn how to create and refine prototypes, helping mitigate risks and ensure successful product launches.

Enroll In All 3 Courses For Our Product Innovation Certification And Save $200

You can also set up a flexible payment plan with Affirm and pay for your certification over time.

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

Product Manager Certification Badge

Pragmatic Product Manager

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

Product Marketer Certification Badge

Pragmatic Product Marketer

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

Product Master Certification Badge

Pragmatic Product Master

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most. 

Find the course that is perfect for you.

Credly LogoThanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications with the world.

On the Framework for Design

Pragmatic Framework Icon

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Design:

Use Scenarios
User Personas
Innovation
Market Problems

Instructors for Design

All of the instructors that teach Design have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy. 

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

TRUSTED ALL OVER THE WORLD

What our students are saying

Ready to Start?

However you take Design, you’ll get the same practical and actionable training from industry experts with decades of experience.
  • 7 hour
  • Small class sizes
  • 1 session
  • Team exercises

In-person training is a great way to connect and network with other product professionals in an open and safe environment. 

Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.

In-person training is the perfect option for those who engage better face to face with instructors and peers.