Design
Product Design Course
Create innovative products by design
- Learn how to take a human-centered approach to market problems.
- Partner with designers to create intuitive products the market will embrace.
- Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
$1,495.00 In-Person +Taxes
As low as $107.92/month with 
.
Learn more
In Person Course
- 7 hour instruction
- PMC certification
- Tools, templates, examples
- Peer community
Corporate Training
- 7 hour course
- 1-2 sessions
- PMC certification
- Training for whole team
- In-person or virtual
- Peer community
What you’ll learn in Design
Discover the Power of Design
- Align on responsibilities to determine how best to collaborate throughout your project
- Provide context that helps designers serve the user while also meeting business goals
Build and Leverage User Expertise
- Collaborate on developing and refining user personas
- Map a persona’s current experience and analyze challenges and pain points so your team can envision an ideal future state
Foster Innovation
- Drive cross-functional exploration of market problems
- Use ideation activities for unlocking new ways of thinking and evaluation tools for deciding which ideas to pursue
De-Risk Solutions
- Select the right prototype based on what you want to learn and when you want to learn it
- Provide market-focused critique and effective feedback to help evolve design work
Common Roles:
- Product Management
- Product Owners
Tools and templates you’ll learn in this course:
- Action Plan
- Product Management and Design Kickoff Template
- Provisional Persona Template
- Refined User Persona Template
- Experience Map Template
- "How Might We" Statements Template
- Ideation Prompt Cards
- Ideation and Evaluation Outcomes Template
- Evaluation Activities
- Direct Market Feedback Guide
Get Pragmatic Certified: Product Innovation CertificationFoundations is the first step to becoming certified. Once you’ve successfully completed it, you just need to take Design and Mastering Product Innovation workshop.
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
- Learn how to take a human-centered approach to market problems.
- Partner with designers to create intuitive products the market will embrace.
- Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
- Strategically align your team and streamline the product innovation process from idea to early customers.
- Differentiate your product solutions and effectively meet the demands of your target audience by identifying and addressing key market needs.
- Learn how to create and refine prototypes, helping mitigate risks and ensure successful product launches.
Enroll In All 3 Courses For Our Product Innovation Certification And Save $200
Who should be a Certified Genius?
Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.
Pragmatic Product Manager
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Pragmatic Product Marketer
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
Pragmatic Product Master
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Which Course Is Right For You?
Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most.
Find the course that is perfect for you.
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications with the world. On the Framework for Design
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Design:
Instructors for Design
All of the instructors that teach Design have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy.
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
TRUSTED ALL OVER THE WORLD
What our students are saying
Ready to Start?
- 7 hour
- Small class sizes
- 1 session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.
- 7 hours
- 1-2 sessions
- No travel
- Team exercises
Live online training is the most convenient way to master the product skills that really matter when building and marketing products people love.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
Live online training is the perfect option for those who want to engage with instructors and peers in real-time without the hassle of travel.
