Prove Your Skills, One Certification at a Time
More companies look for and require Pragmatic certifications than ever before—it’s the only certification employers ask for by name. Earn your Pragmatic Institute certifications today and give your career the boost it needs.
1st
The first and most sought-after product management and product marketing certifications in the world.
5.6%
Snag yourself a pay increase average of 5.6% when you earn your Pragmatic certification badges.
500+
More than 500 of the top product jobs open right now require Pragmatic certifications from their applicants.
Pragmatic Institute Product Certifications
3 Courses
Pragmatic Product Manager
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
3 Courses
Pragmatic Product Marketer
Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
2 Courses
1 Workshop
Pragmatic Product Operations
Skills you’ll gain: Strategic Planning, Data Integrity, Capability Assessment, Process Alignment, Cross-Functional Collaboration.
How to get certified: Complete the prerequisite course Foundations, Insight, and Product Operations workshop.
2 Workshops
Pragmatic AI Product Expert
Skills you’ll gain: AI Workflows, Generative AI, ChatGPT, AI Product Prioritization, Advanced Data Analysis.
How to get certified: Complete the AI Training for Product Professionals & Advanced AI Techniques for Product Marketing workshops.
8 Courses
Pragmatic Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Pragmatic Institute Training Gives You The Tools, Templates, And Tactics You Need
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Frequently Asked Questions
You’ll receive a badge for each class you successfully complete. When you complete all the courses required for a specific certification track, you’ll receive your certification.
Congratulations!
Our digital certification badges from Credly allow you to share your achievement on your Facebook, LinkedIn and Twitter accounts, as well as your digital resumes, email signatures, websites and pretty much anywhere else. Check your email for your Credly certification email and follow the instructions on how to share your new badges with the world.
Learn more about sharing your digital badges on social media here.
These new digital badges are just like our old badges—only better.
Credly is the platform that we use to distribute our certification badges. Using this platform, you can quickly and easily share your skills and certifications with the world.
With Credly, you can pin your digital certification badges to your email signatures, digital resumes, social media sites and more.
Employers can use the Credly site to find people with the certifications and skill sets they need.
If you have questions about certification tests, or if you haven’t received a certification you believe you should have, please contact us at [email protected].
If you have questions about Credly, such as login questions, please click here, or email them here.