Strategic Transformation
and Implementation
Implementing a Successful Market-Driven Organization
Learn how to establish a responsive, market-aligned culture:
- Master the essential skills to evaluate and redefine your organization’s processes, aiming for a seamless transition to a market-aligned approach.
- Learn how to identify and engage with key stakeholders, understanding their motivations to secure their support for critical changes.
- Harness the power of quick wins to build momentum, laying the groundwork for widespread adoption of market-driven strategies across the organization.
As low as $107.92/month with 
.
COMMON ROLES
Product Managers, Product Owners, Marketing Managers, Directors of Product
Master the shift to a market-driven product organization in our dynamic, skill-building workshop. Learn to diagnose your organization’s landscape, engage key stakeholders effectively, and initiate quick wins. Equip yourself with a strategy to foster a culture that prioritizes market needs, ensuring your team’s actions drive success.
- Change Management
- Stakeholder Communication
- Framework Implementation
- Strategy Alignment
- Product Management Planning
$1,295.00 / One Time +Taxes
COMMON ROLES
Product Managers, Product Owners, Marketing Managers, Directors of Product
Corporate Training
- 7.5 hour course
- 1 session
- Training for whole team
- In-person or virtual
- Completion badge
Live Online
- 7.5 hour course
- 1 session
- No travel
- Completion badge
Credly
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute workshop completion badge with the world.
What you’ll learn in Strategic Transformation
and Implementation
Greater Organizational Clarity
- Develop a clear understanding of your organization’s current state so you can accurately identify areas for change.
- Gain insights to create internal urgency for change by understanding and documenting the business’s current operational dynamics.
Stakeholder Relationships
- Document and identify key stakeholders necessary for successful change, alongside their motivations, to create targeted action plans for gaining their support.
- Craft action plans that illustrate the benefits of change for stakeholders and their teams, ensuring alignment and commitment to the organizational transformation.
Build a Market-Driven Culture
- Understand how to shift organizational focus from product features to solving customer problems through strategic language changes.
- Gain insights into establishing supportive frameworks that enable continuous innovation and responsiveness to customer needs.
Create Momentum with Quick Wins
- Discover techniques for identifying and leveraging immediate, impactful successes to energize your team and accelerate the adoption of new strategies.
- Learn how to recognize and capitalize on early achievements to generate enthusiasm and momentum for sustained organizational change and improvement.
What is a Market-Driven Organization?
A market-driven organization is one that bases its business strategies, decisions, and processes on the current needs and trends of the market and its customers, rather than on its own internal preferences or historical operations. This type of organization emphasizes understanding and responding to customer needs, as well as market research. It focuses on developing, marketing, and adjusting products or services based on this data. This ensures that offerings effectively meet market demands.
The ultimate goal of a market-driven organization is to boost success and profitability by closely aligning with the external market environment.
Ready To Start?
Who Should Sign Up for Strategic Transformation and Implementation?
Product Managers
Responsible for guiding the success of a product and leading the cross-functional team.Product Owners
In Agile teams, responsible for setting the product vision and managing the product backlog.Marketing Managers
Who need to align marketing strategies with product development plans.Directors of Product
Responsible for overseeing product strategy, development, and execution, ensuring alignment with business goals and customer needs.
Don’t see your title listed above? That’s okay! You’ll learn skills that can help any product professional, regardless of your title.
About the Instructor
Her past roles include Operations Manager and Director of Technology Solutions at Work Options Group, Director of Product Management at Bright Horizons, and VP of Client Service and Product Development at TalenTrust.
Amy is a hands-on practitioner of market-driven principles. As a Pragmatic Institute Instructor, Amy brings tremendous mentorship and people management experience to her training and advisory support practices.
