Turn Ambition
Into Achievement
Transformative training for tomorrow’s product, data, and design leaders
Trusted By
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50%
Improvement
in NPS score
in NPS score
25%
Product sales
improvement
improvement
25%
Decrease in time
to market
to market
250,000+
Total Alumni
10,000+
Companies
50+
Countries
The Most Sought-After Product Management and Product Marketing Certifications In The World
Pragmatic Institute Training Gives You the Tools, Templates, and Tactics You Need
Build Your Skills With Pragmatic Workshops
Product Operations
Harness the power of product operations to multiply your team’s effectiveness.
Mastering B2B Product Innovation
Navigate the path from idea to your first ten customers.
Market-Driven Discovery
Leverage market research techniques to harness meaningful feedback.
Advanced AI Techniques for Product Marketing
Guide your marketing strategy from data exploration to campaign launch.
AI Training for Product Professionals
Streamline workflows and optimize product decisions.
Looking for Team Training Options?
Enhance your product team’s skills with expert-led training in product management and marketing.
Taught By Industry Experts
Pragmatic Institute instructors have decades of real-world experience within companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and AT&T.
Testimonials
What Our Alumni
Are Saying
Excellent and informed structure to work from. It’s easy to tell that the team of Pragmatic Institute is a well informed and experienced team. It’s practical in practice… maybe even Pragmatic.
A product owner at a global 500 healthcare company
Pragmatic Institute gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.
Olli SiebeltProduct Manager, TriNet Group, Inc.
The most essential need for marketing teams is to have an operational framework that includes organizational dependencies and good templates to offer a starting point for conversations and designs. Pragmatic Institute offers just that.
Baker JohnsonSVP of marketing, Serenova
The lecturer was excellent, and the sessions engaging. I came away with a much greater level of confidence in these aspects than I had from the Coursera courses alone, and many additional snippets.
Data Team Member at Global Energy Company
Pragmatic Institute training collects common-sense elements in a concise framework that are repeatable and applicable to many types of product development and launches. It gave us a language with which to speak to our highly engineering-centric leadership team.
Jonathan HealthProduct Marketing Manager, Synapse WirelesM
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Frequently Asked Questions
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants.
We offer Product Management, Product Marketing, and Product Master Certification paths. To earn each certification, students must successfully complete trainings and demonstrate competency in core concepts.
In addition to our product certifications, you can take individual Product Management Training Courses to improve your skills in specific areas. Beyond product trainings, you can take courses in data, design, and a variety of business-oriented Workshops for professional development.
Yes. Pragmatic Institute offers team training for product, data, and design teams of all sizes. Our training can be customized to fit your organization’s unique needs.
Have a Question?
Our Registrar is available Monday through Friday from 9:30am EST/6:30am PST to 6:00pm EST/3:00pm PST.