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THE MOST SOUGHT-AFTER
Product Management & Product Marketing Certifications in the World
Product Management
Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Internal Communication, Realistic Planning, Team Alignment Learn More >>
Product Operations
Skills you’ll gain: Product Management Standards, Cross-Functional Collaboration, Stakeholder Alignment, Process Alignment Learn More >>
AI Product Expert
Skills you’ll gain: AI Workflows, Generative AI, ChatGPT, AI Product Prioritization, Advanced Data Analysis Learn More >>
Product Marketing
Skills you’ll gain: Assessing Market Problems, Persona Development, Product Positioning, Goal Prioritization Learn More >>
Product Master
Skills you’ll gain: Project Management, Strategy and Operations, Leadership and Management, Communication, Business Communication Learn More >>
Product Innovation
Skills you’ll gain: Product Strategy, Product Innovation , Competitive Differentiation, Product Roadmapping, Market Validation Learn More >>
Product Master
Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Setting Product Pricing, Marketing Planning Learn More >> Explore Options
Our Instructors are Product Leaders Who’ve Done the Work—And Know How to Teach It
Pragmatic Institute instructors have decades of real-world experience within companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and AT&T.
IN-PERSON
Product Training
Take your product expertise to the next level with our hands-on, in-person training. These sessions provide a dynamic, interactive learning environment where you’ll refine your skills and receive real-time feedback from seasoned product experts.
Learn alongside peers, tackle challenges head-on, and leave with actionable insights you can immediately use at work.
Pragmatic Workshops
Deepen Your Learning With Our Workshops
Get the skills you need to streamline workflows
Multiply your product team’s output and effectiveness
Flexible Training Options
Testimonials
What Our Alumni Are Saying
Frequently Asked Questions
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants.
We offer Product Management, Product Marketing, and Product Master Certification paths. To earn each certification, students must successfully complete trainings and demonstrate competency in core concepts.
In addition to our product certifications, you can take individual Product Management Training Courses to improve your skills in specific areas. Beyond product trainings, you can take courses in data, design, and a variety of business-oriented Workshops for professional development.
Yes. Pragmatic Institute offers team training for product, data, and design teams of all sizes. Our training can be customized to fit your organization’s unique needs.
New to Product Marketing?
New to product marketing? You’re in the right place! Our certification program teaches you everything you need to know to become a successful, market-driven, data-informed product marketer. We also have a large library of resources to help you understand the industry and make informed decisions about your career.